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Web Design

What You Need to Know About Mobile-Friendly Websites in 2020

By | Web Design

Hello again my beloved audience. If you follow my work, you might be aware of my second article titled “What’s changed in SEO in 2020?”. In that article, we talked about the importance of mobile devices in 2020 regarding SEO. However, it is even more imperative to mention mobile devices as the new reality of 2020 which is going to be the discussion of this article. 

In this article, you’ll be refreshed about the importance of mobile devices in SEO while we get into other areas that you can focus on to increase the traffic on your website and ultimately increase your Bottom Line. So without any delay, let’s get right into it.

 

What’s changed since 2019?

In the last few years, you might have observed notable changes that have completely redefined how you do business online. The first change was initiated in 2015, when Google started to notify existing businesses to fix their mobile usability issues. They even launched a Mobile Friendly test for business owners like you to improve their services. These were only the first few indications of how Google was considering Mobile Friendliness of a website as an assessment factor.

Now, being a mobile friendly website is ranked as the third most important factor when deciding how your website will be ranked. This means that if your website’s not accurately optimized for Mobile usage, it’s already game, set, match for you. 

But it’s not only SEO that you should worry about while developing your Mobile Friendly websites. 

 

Mobile vs Laptop interactions

 

Statistics show that the chances of interacting with customers on mobile devices is quite high in the present and upcoming years. If we take the US market, the share of desktop searches has decreased by around 8% while the mobile searches’ share has increased by 10%

If you have a business model that is targeting millennials, then you should know that millennials are spending around 3 hours and 45 mins on their cell phones. 

So, by these statistics we can establish that mobile based searches will have a strong impact on your business model but we still haven’t discussed what exactly we can do to tackle it. 

The first thing is to have a mobile first approach while creating your website. You need to make sure that you atleast have a mobile friendly website if you can’t manage both. Since first impressions are everything and, in your case, that impression is through mobile devices, you would want to appear the best on your platform. Either develop your website or let us do it for you at Dxm and then we can get your website tested from Google’s services and get you going. 

 

 

Accelerated Mobile Pages 

Another thing that you should know about are AMPs or Accelerated Mobile Pages. To simplify AMPs are stripped down HTML files of your existing website. The real benefit lies in the impact of having AMPs in your Mobile device. By having AMPs, you will be able to offer customers faster loading time than before. This is important as those few crucial seconds might define whether you make a customer or lose it.  

According to the articlery, 47% of consumers expect a webpage in only 2 seconds while 40% of consumers won’t even stick around after the third second. Therefore, you can imagine that the standard set is already quite high. But, AMPs is an easy way for you to achieve those standards specially on Mobile Devices, where it matters the most. 

So, while having a mobile device can boost your SEO, having AMPs can help you boost the response time on the said mobile devices. Which takes us to an important question. 

 

Is there a difference between responsive sites and mobile friendly sites?

 

Let’s first have a better understanding and then you can decide whether there is a difference or not. Responsive sites change according to the device of the user. It depends on the device operating system based on which it changes the alignment, text distance and other such features. Hence, if you have a responsive site, it will quickly align itself according to the customer’s device and increase the usability. 

 

On the contrary, a mobile friendly website only changes in scale while keeping its features intact. In other words, if a responsive website adjusts all or most of its features according to the device being used, mobile friendly websites only adjust their size. Other than that, the functionality remains completely the same. 

 

So, now that you know what the difference is, lets help you decide which of the above you should choose. The answer is, depends. If your target market varies greatly in the usage of devices, then you should definitely go for responsive websites. On the other hand, if the devices your consumer use are relatively similar then a mobile friendly website will do the job. In either case, the idea is to at least have one or the other so you can maximize usability for your consumers. 

  

Buyer Journey and Mobile Websites 

 

Here, let’s have a quick recap on exactly what we’ve learned so we can apply them on the buyer journey which will be the ultimate step. The first thing that we learned was that SEO has made its worth in 2020 and for Google to recognize you as a top search, you need to have a mobile friendly website in place that passes their test. Then we discussed that it wasn’t only SEO benefits but also the rising demand of the consumers. 

After discussing the importance of Mobile friendly websites we discussed exactly how you can work on creating efficient web pages for Mobile devices such as having a Mobile First approach and AMPs and giving the final tip on having a mobile friendly site or responsive site. 

 

Let’s go back to our discussion on Buyer Journey and discuss exactly how Mobile Friendly pages fit in the picture.

On a broader level, having a mobile friendly website will create an impact on all stages of buyer journey. 

Since, by having a Mobile friendly website you can position yourself in the top searches it will help you in the Awareness Stage of buyer’s journey. 

Next, the efficiency of your Mobile Web pages will determine the consideration stage of your consumer. Since consumers will bounce only in three seconds, AMPs will help establish the Consideration Stage of the buyer’s journey. Finally, the same efficiency will have an impact on the Decision Stage of the buyer’s journey too as your website is your only Salesman in the world of the Internet. 

 

Goodluck getting those customers!    

What’s Changed in SEO in 2020? | From BERT to Branding

By | Branding, SEO, Web Design | No Comments

Successful SEO strategies in 2020 look very different from previous years. Some of these changes include shifting consumer buying patterns and changes in the technicalities of search engine optimization itself. Google and other search engines are evolving. And this requires your search engine optimization strategies in 2020 to evolve, as well.

The first step to ranking your website at the top of Google is to understand what the SEO landscape looks like now.

So, to prepare you for your journey, brace yourself for the new realities of 2020 and the SEO practices that you need to battle them! 

What’s New with SEO in 2020

The Rise of Voice 

The biggest change to SEO in 2020 is the rising trend of voice searches. Studies revealed that 50% of all searches will be voice searches by 2020. Why do you need to care? Because in the next two years, it’s estimated that 55% of all households will have Smart Speakers.

Here’s how it changes everything. 

In contrast to text searches, where being on the first page is what mattered, in voice searches through smart speakers only one result will be dictated. If that result is not your website, you have already lost the battle.

There used to be a lot of space on the front page for you and your competitors. But with voice SEO, now there’s only one spot. 

Scared? You should be. But let’s see how we can optimize your website for voice searches.

The area that requires your attention most is  Google’s Featured Snippet. This is how Google responded to the increase in voice searches. It’s easier for someone to squeeze their Google Pixel and ask it a question. In return, Google provides them the answers to their queries in the form of a “Snippet”. 

To show you a featured snippet in action, here’s what Google showed me when I asked it if SEO is worth it:

And that’s what you should aim for. Optimize your content in such a way that you become the selected website that Google displays. Keep reading to learn how you can achieve that.

The first area that we should look at is how Voice Searches are different from regular searches. You probably would have noticed the difference yourself. The nature of voice searches tend to be more of an inquiry– a question.

So, to continue with my example, I used Google Home to inquire whether or not SEO is worth my time. Google chose this website as the result to my inquiry because of 3 factors:

  1. Its relevance to my question
  2. The use of long-tail keywords
  3. If it can answer my question directly in 42 words

This is also how I designed this article. The title predicts the inquiry while the very first paragraph briefly answers it. So, there’s a chance that the next time you use Voice Search, this article is what you will come across. 

Next, let me drive your attention to another rising trend– hyperlocal inquires. This is especially important for business owners. According to Social Media Explorer, local searches account for 46% of all searches

Offline and Online Factors on SEO

To facilitate these inquiries, Google has launched a new algorithm called BERT. What BERT does is provide the most credible links that are near, relevant, and most prominent. 

Let’s say you are a business that’s looking to raise your profile in the neighbourhood. You’ll have to work on both your offline and online presence. You can boost your offline presence by asking customers in person to leave good reviews about your product or service. This will increase your credibility while increasing your chances to be identified by BERT. 

The next aspect that you need to work is your online presence. Make sure that you use accurate information about name, addresses and hours etc, on all of your platforms. Facebook, Instagram, your website, any online directories– the key is to be as credible and prominent as possible across the web. Leave no stone unturned.

Don’t take this lightly as a single mistake can make you lose customers! Imagine the horror if a person searching for you ends up on your competitor’s page because its just in more places than your are. It’ll be challenging for you to regain those lost customers. Google’s launch of BERT has made it essential that you’re credible across the internet.

Design for Mobile First

In 2020, I want to remind you to focus on mobile-friendly user-interfaces. I know, you’re probably thinking “We already know that” but this is more important than ever as mobile searches account for 80% worldwide! This means that 8 out of 10 consumers will interact on your portal using a mobile phone. So, it becomes absolutely essential for you to build a responsive website.

To aid you in this process, Google provides you with a Mobile Friendly Test. This will help identify areas of your site that you need to work on. The second thing that you can do is to have Accelerated Mobile Pages, or AMPs for short. You can learn how to do AMPs here. Or you could hit up DxM Creative for a hand.

Branding Plays a Big Role in SEO

Now coming on to the final aspect of SEO in 2020 that you absolutely need to incorporate. And that is the concept of Branding.

Remember our discussion on BERT? Becoming a credible website does not only mean good reviews and accurate information. If it really were that simple, then everyone would do it!

Branding is the ultimate weapon that will allow you to cut through the immense competition and withstand all the new algorithms to become the winning search on your consumer’s device. But you might be thinking, “How exactly do we become a brand?”. 

Although you can find tons of definitions, branding relevant to us is how the BERT algorithm distinguishes a brand from a generic webpage.

To get identified as a brand by Google’s algorithm, you need to have different social forums all talking about you. So, in 2020, a highly optimized website won’t cut it. To become the winning search, you need to have credible presence on other different platforms using similar type of keywords and having the same type of quality reviews. Only then will BERT identify you as a Brand.

And this is not just to optimize for BERT, but relates to all the above points. Your branding is what will ensure your position in Google’s Featured Snippet. Branding is how local consumers will identify you. A good user-interface is what consumers expect from your brand. 

Following these SEO tips will help your website reach a ton of new customers in 2020.

But search engine optimization is just one part of doing well online. Here’s what it takes to build a successful website.

Top 7 Mistakes Business Owners Make When Redesigning Their Website

By | Web Design | No Comments

So you’ve decided to revitalize your website in 2020! Great, because much has changed with the new year and it’s absolutely essential for you to start working on your website as it is your biggest brand ambassador. However, there are certain types of mistakes that new businesses such as yourself can make and so, it’s important for you to know what those mistakes are and just how you can manage to surpass them. So without further ado, let’s get into the 10 mistakes Business Owners make when Redesigning their website. 

1 Customers are Everything

The most important asset of any business is its customers. Making and retaining customers is what keeps the business running. Therefore, when updating your website with all the newest features, you need to make sure that they align with the customer needs. However, one of the top tier mistakes that new businesses make is that they start to redesign the website according to their own liking. What looks cool to you might not necessarily mean that it’s cool for the consumer too. So, adding all the features you like only creates confusion and frustration among your users 

To avoid making this mistake, you need to see what exactly is your target market and what do they demand. Then by utilizing all the knowledge and assets you may have acquired, revitalize your website in such a way that best serves your customers, not you!   

 

 

2 A Jack of All 

You might have heard of the old proverb, “A jack of all is a Master of none”. Well as cliche as you may find it, the proverb is still relevant due to the common mistake businesses make when redesigning their website. Many new business owners overload themselves with tasks they never learned to perform. The result is lack of efficiency even in your core skill sets. 

Don’t try to take all the roles by yourselves as this will only decrease the quality of your website and increase your frustration. Instead, try to identify the core competency of each of your members and assign them with relevant tasks. If no person fits to complete a particular task, consider outsourcing them instead of taking on the field yourself. There are plenty of good vendors who are experts in this field and will help you out on your tasks for minimum fees. Dxm Creative too offers a wide range of packages for businesses just like you. Choose the package that best serves you so you can focus more on areas you are expert of. 

 

 

3 SEO Matters

SEO has become extremely vital for businesses to use as it is one of the biggest realities of 2020. You can read up on my other article “Is SEO in 2020 Worth your Time?” that discusses all the new changes that SEO tactics have undergone. Yet, many businesses still choose to ignore the importance of SEO and treat it as a secondary importance. 

You need to use this particular mistake as your own advantage. By working on your SEO tactics, you can direct more customers towards your businesses while everyone else is focused on the wrong things!

 

 

4 Time is Everything 

Redesigning your website is fun. As you gather more knowledge about web designing, it’s only natural for you to add all the cool features you want your website to have. However, by adding too many features on your website, it increases the overall loading time of your webpages. No matter how cool your features are, if the customers have to spend more time on your web pages, chances are that they will leave pretty soon making all your efforts worthless. 

What you should do, instead, is to add features in your website that you believe are absolutely essential while also testing your website from time to time. In this way, you will know what type of features slow down your websites and what types don’t. 

Hence, you will be able to add the right features while also saving the time of your consumers.  

 

 

5 A super Website but for limited gadgets

Another issue that arises in new entrepreneurs is that they design their website mostly for desktop users. However, mobile searches account for 80% of all searches. This means that most of your consumers will be surfing on your website through their mobile phones. By focusing only on desktop interface, many new businesses struggle with their interface on other gadgets such mobile, tablets and iPads. 

You should always consider this point while revitalizing your website that it is not only meant for the desktop interface but also on other forums as well. So, try testing your website on both phone and on desktop before you launch it. 

 

 

6 Focus on CTA

Don’t forget the main purpose for your website is to get results and that is where CTAs become relevant. Call to Action or CTA for short is a marketing tactic you can use to prompt your customer towards the action you want, either purchase your services or your products. A common mistake made by newbies while redesigning their website is that they forget to incorporate the proper pathway that ultimately leads to these sales. 

So while redesigning your website, try creating the pathway and incorporate CTA in your website as this will ultimately lead to overall success of your brand.

 

 

7 Too much focus on Website or too little 

Lastly, you need to have your website have the right amount of content. And I cannot stress this point enough for how important it is to remain conscious about the needs of your customers. Often enough, what happens with newbies is that they get excited about their website in such a way that they start pouring it with content. However, you need to make sure that you don’t follow the same mistake. That doesn’t mean that you are not supposed to refresh your content every few times in a year. It only means that you should add relevant content that adds value for your customers, not you. 

What you can do is ask your customers, through collecting reviews, what they like most about your website and how you can improve it. In this way, you will be able to add content on your website that best serves your customers. 

So, 2020 is here and it must be an exciting time for you to revamp your website. Just try avoiding these common seven mistakes and you can begin your journey towards a successful new year! Happy Redesigning!

 

 

Your Website is a Salesperson

How to Design Your Website for Success in 2020

By | Web Design | No Comments

Is it too late to wish you a happy new year?

Regardless – it’s a new decade! What an exciting time. You’ve wrapped up your 2019 and have big plans for your business in 2020. First on your list is probably revamping your website. 

By now, you probably have a pretty good idea of what makes your website sell or the areas you need to work at to make it sell.

But wait! Ever wonder why it’s so important to have a well-designed website in the first place? I mean if your products are good then why worry? Well, here’s a quick answer to those whys!

Your Website is Your Organization’s Most Important Salesperson

 

If you’re a restaurant, your website can help increase bookings. If you’re a lawyer, your website can help you earn more clients. If you’re a speaker, your website can help you get more gigs. Regardless of what your business model is, your website represents you. And you would certainly want to appear the best to your customers.

The more appealing your website is, the more it works for you.

And that is what we want you to take away from this blog. “It doesn’t matter how good your product is! If it doesn’t look good, it’s simply going to waste”.

Don’t look at your website as merely a static poster for your business. Think about how you can get your website to work for you in 2020. No idea how to achieve that? Don’t worry, because we here at DxM Creative are happy to help!

So without further ado, let’s get right into it and make your website work for you!

What Does a Successful Website Design Look Like?

 

A website has been designed successfully if it generates more leads for you and ultimately closes sales. Your website is designed well if it can front load some of your pain for you. It fits in perfectly with your buyer journey and provides the right information to the right person at the right time.

And how should one go about achieving that? 

Well, the easiest way to answer this question is to look at successful websites with similar business models to yours. Ask yourself– what makes their website more appealing than yours? I know you don’t want your website to look similar to your competitor and copying, well, always seems wrong. What you’re looking for is to find the notable edge in your website. Something that’s not only unavailable in your competitors, but also hard for them to imitate!

And the key to doing that is to have everything that your competitor has and more. So consider grabbing a paper and a pen, have your website open in of the tabs and then open all the top competitor websites and observe! All those big and small features that they have and you don’t. This will give you a pretty good area to start at and make your website excel!

How to Design a Successful Website

 

Besides the common benchmarking, we have plenty of other tips that can make your website stand out!

Building the Buyer Persona

The first step is to revisit your buyer personas. Who are you selling to? What do they require? What kind of services do they like? What attracts them the most? How do they like being spoken to? What are their pains?

You might feel that this is unrelated to your website and has more to do with your sales strategy. But remember, your website is also a member of your sales team! Sales strategy is where you decide what type of customers or markets you are going to target. But the next step is to make those customers know that they are the ones being targeted. Hence, it becomes important for your website to feel like home and serve the type of customers you want. Make it about them. 

Understanding The Buyer Journey

Now that you have an idea who the buyer is and what your website should be like to retain that buyer, the next step involves knowing how people” become “buyers”. This is known as The Buyer’s Journey.

The Buyer’s Journey is categorized into three stages. These are;

  1. The Awareness Stage
  2. The Consideration Stage
  3. The Decision Stage.

It is important for you to understand each of the stages people go through in order to really understand their behaviour. Let’s discuss these stages one by one so we can provide the perfect platform for each of them.

Awareness Stage

The awareness stage is when buyers feel the need to pursue a question. They become aware of a problem they’re facing.

Do I need a particular product or service that can add value to me? It’s the first stage where your potential buyer is born! Whether you’re an online bakery or a campaign runner, your job begins from the very moment the buyer realizes that they need what you offer.  

This begins the brutal race between you and all your competitors. Every one of them is fighting to gain that potential buyer. This is where the buyers enter the Consideration phase.

Consideration Stage

In this stage, buyers have finally decided to address the question and are out there looking for the right match. Congratulations! They are near. But now what?

Now it is our job to offer exactly what the buyer needs on a platform that clearly matches their taste. Only then will the buyer consider you in favour of all the other competitors and move on to the final stage.

Decision Stage

Here is when buyers have decided what solution they are willing to take to solve their problem. So, if you have succeeded in the first two stages of your buyer’s journey then you have exactly what the buyer is looking for. Here is where all those efforts will bear fruit!

So before revamping your website, you need to closely understand each of these stages that your buyer will go through. Only then can you hope to make the roaming window shoppers into customers ready to pull their wallets out.

Rise of The Planet of Social Media

And since we’re talking about how customers behave, here is another insight DxM has noticed in its days on the internet. Nowadays, people don’t generally roam around purposelessly on the web browser. They do that on social media– research says 142 minutes a day! 

It’s way easier to get people to visit your Facebook page than your website. If your business model involves selling points on social networks, where buyers can make a purchase directly from your social pages, then that’s not a problem for you. However, if you want people to visit your website, we’ve got some advice for you

What can your users get on your website that they can’t get on your social profiles?

This can be anything from detailed information about products, free value in the form of blog posts (like this one!), product comparisons to make their decision easier, etc. Anything that intrigues people to know more about you and what you offer, or even makes their life a little bit easier!

If your website is where the Consideration phase, and then ultimately the Decision phase of buyers occurs, then these social forums are for the Awareness phase of your buyer’s journey. Your social accounts are an opportunity to build confidence, a positive perception, and engage with your users at an early stage. Your website then serves to meet these expectations when the user is ready. Your users’ journey should feel natural and seamless. Perfect synergy between your social forums and your website is the way to achieve that.

If you’ve made it this far, congratulations! You’ve taken the first step towards your 2020 new year’s resolution of a successful redesign. 

Give us a shout if DxM Creative can help.